During the biggest shopping season of the year, most eCommerce businesses are too busy dealing with the practicalities of holiday prep to think outside the box and create a unique marketing campaign.
But with a projected $123.4 billion in online sales on the table over November and December alone, brands can’t afford to let the opportunity go and risk missing out on masses of new traffic who can become loyal customers over the new year.
So, we rounded up some of the strongest and most creative holiday campaigns we’ve seen yet to give you some seasonal inspiration.
1) L.L.Bean spreads cheer with puppies
Sometimes the best way to resonate with your customers is by showing you care about the things they love most — in this case, their dogs. L.L.Bean runs an annual holiday Instagram campaign called #12DaysofPuppies, inviting their followers to share sweet photos of their dogs for the chance to be featured and win a giftcard. Since most dog owners love sharing pictures of t …
This story continues at Yotpo