Building your Black Friday Marketing Strategy
Black Friday and Cyber Monday kick off the beginning of the busiest season in retail: in 2017, shoppers spent $19.62 billion online over the holiday weekend alone.
But as every brand goes all out with massive markdowns, making your site stick out can be tricky. And if you do attract relevant shoppers over BFCM, how can you ensure they’ll stick around and become loyal customers?
Creating an impactful, clever Black Friday marketing campaign can go a long way towards gaining and keeping more customers this holiday season. We gathered some of the most effective and original Black Friday campaigns in this post to give you a bit of inspiration before the shopping frenzy begins.
1) Kopari: Influencer-sourced gift lists
It’s no secret that shoppers have their minds on their holiday gift lists as early as October. However, in the mad rush of Black Friday, they might find it hard to focus on what they were looking for.
In the lead …
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