How Lo Bosworth Created Conversations & Community That Fuel Her Brand

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Lo Bosworth is rethinking women’s health products. As Founder and CEO of Love Wellness, she’s built a direct-to-consumer brand featuring female-first, all-natural, and stylishly packaged health care products. The business has gained significant buzz for bucking the status quo.

Bosworth soon discovered that the products were doing more than just providing health support: they were inspiring women to connect with one another about their health stories.

At Yotpo’s Destination:D2C conference in September, Bosworth spoke with Lindsay Silberman,  Lifestyle Blogger and Contributing Editor at Town & Country, sharing how Love Wellness built The Love Club to support and encourage the conversations that were already happening among their customers.
Products that inspire conversations
When Bosworth was facing health issues, she regularly found herself shopping in drug stores for women’s health products. The experience was less than ideal.

Products looked like they had been si …

This story continues at Yotpo

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