This week, we read a very short story, The Great Silence, as we start to head toward the end of Ted Chiang’s Exhalation collection. This story asks questions about how we connect with nature, and also how to think about innovation and where new ideas come from. We will finish the remaining two stories in […]
The U.S. Food and Drug Administration said today that it would allow new diagnostics technologies to be used to test for the novel coronavirus, COVID-19, at elite academic hospitals and healthcare facilities around the country. The agency’s new initiative comes as critics have assailed various U.S. government agencies for being woefully underprepared to effectively address […]
These days capitalism and democracy seem to mean that it’s never too early to take advantage of the misery of others, and the outbreak of the novel coronavirus, COVID-19, is the latest proof point. On Saturday the Washington Post reported that an agency within the State Department had compiled a report of 2 million tweets, […]
Distribution channels are getting saturated across the internet and beyond, and in many tech sectors the cost of acquiring new customers is crimping profitability. But so far, so good in the “great credit card craze,” as Alex digs into this week for Extra Crunch. It turns out that the remaining revenue possibilities combined with the current revenues from interchange fees mean costs are staying relatively flat — or so say a few well-placed execs.
Amazing team building activities can bring team members together by collaborating and encouraging teamwork. Having fun at work will boost productivity to enhance the team’s loyalty. Here is gaming with artificial intelligence technology in 2020. Indoor activities result in better team development and more productivity. Using team-building activities promotes exploration and opportunities instead of having […]
The post Gaming with Artificial Intelligence Technology in 2020 appeared first on ReadWrite.
This post was originally published on this sitePhoto by Vjeran Pavic / The Verge Samsung’s new Galaxy S20 series of phones will release this coming Friday, March 6th. This leaves you with a whole week to decide whether you want to preorder the S20, S20 Plus, or S20 Ultra. There’s nothing wrong with waiting for …
The basis of the classic James Bond film “Tomorrow Never Dies” is an evil media mogul who instigates war between the U.K. and China because it will be great for TV ratings. There’s been a wake-up call recently that our most popular social networks have been indirectly designed to divide populations into enemy camps and […]
This post was originally published on this siteSports fans don’t have to worry about their local teams disappearing from YouTube TV after all. Not yet, anyway. Last night, YouTube tweeted that it has agreed to a temporary extension with Sinclair Broadcast Group, which now owns many Fox-branded regional sports networks (RSNs) and the YES Network, …
This post was originally published on this siteImage: Amazon As the leader of The Verge’s Pride & Prejudice (2005) fan group, I obviously went to go see Emma last weekend. It was great! The trailer made me worried that the film would be too stylized and stark, but I was actually really impressed at how …
This post was originally published on this sitePhoto by Robert Alexander/Getty Images For years, I have been getting inundated with physical junk mail from my internet service provider (ISP), Charter Spectrum (formerly Time Warner Cable). In huge red capital letters, the envelopes are stamped “OPEN UPON RECEIPT” or “NOTICE” or “IMPORTANT ACCOUNT INFORMATION.” I always …
This post was originally published on this sitePhoto: Disney Between 2006 and now, Disney spent around $100 billion to become the unbeatable giant it is today, snapping up Pixar, Marvel Studios, Lucasfilm, BAMTech, and 21st Century Fox. While the acquisitions were made as the result of teamwork across a number of divisions, they were mostly …
This post was originally published on this siteA researcher works on developing testing for the novel coronavirus at a lab in New Jersey. | Photo by Kena Betancur/Getty Images A second case of COVID-19 with an unknown origin was identified in Santa Clara county, California on Friday, and two other potential cases of unknown origin …
With so many Android devices still waiting on Android 10, it’s hard to believe the first preview builds of Android 11 are already available. There’s currently no official release date for Android 11 and it’s going to be a while before general users will have chance to check out a public beta version, but early testers…Read more…
Artificial intelligence (AI) has been around since the nineteenth century. But what exactly is artificial intelligence, today? Can we call artificial intelligence technology, or is it something else? Here are three phases of life – Past (evolution), present (processing/implementation), and finally, the future (saturation/extending) of AI because AI is the light that leads from the […]
The post AI is the Light that Leads from the Past to the Future appeared first on ReadWrite.
Marketing psychology applies to all businesses, including lawyers. However, most clients have immediate needs and can’t be put through a traditional sales funnel. Most clients searching the internet for a lawyer are already in trouble and need to connect with an attorney immediately. For these clients, a traditional sales funnel won’t work; there’s no time […]
The post Lawyers: Land More Clients With These 5 Marketing Strategies appeared first on ReadWrite.
“It should be rather evident to anyone paying attention that we are on the verge of a massive disruption of the market due to voice-enabled applications.” That was the opener that Guy Sheetrit, CEO of Over The Top SEO, had in store for me when I approached him about the topic of voice search, and […]
The post The Potential Impact of Voice-Enabled Tech in 2020 appeared first on ReadWrite.
Taking place on Wednesday, March 18th, 2020 in Paris at La Fabrique Événementielle, OroVibe is the event to meet B2B eCommerce actors. In recent years, B2B eCommerce has greatly evolved and now represents a multi-billion dollar market. B2B eCommerce has a bright future ahead of it, as it’s online sales should surpass those of B2C. […]
The post OroVibe 2020: B2B and CRM eCommerce Event appeared first on ECN | E-Commerce Nation.
China’s Blockchain $2.7Bn Surge By 2023 / Q1 2020 Blockchain Landscape Released / Sweden Testing Digital Cash We’re a day off from my regular weekly posting of the landscape recap and for good reason — this morning I released the latest edition of my Blockchain Landscape (included below for download) that provides an overview of the industry […]
The post Blockchain & DApps Weekly Round Up – February 28, 2020 appeared first on ReadWrite.
In 1917, outside the parish of Fátima, Portugal, a 10-year-old girl and her two younger cousins witness multiple visitations of the Virgin Mary, who tells them that only prayer and suffering will bring an end to World War I. As secularist government officials and Church leaders try to force the children to recant their story, word of the sighting spreads across the country, inspiring religious pilgrims to flock to the site in hopes of witnessing a miracle. What they experience will transform their quiet lives and bring the attention of a world yearning for peace. Based on real-life events and starring Joaquim de Almeida (“Queen of the South”), Goran Višnjić (Beginners), Stephanie Gil (Terminator: Dark Fate) and Lúcia Moniz (Love, Actually), with Sônia Braga (Aquarius) and Harvey Keitel (The Piano, The Irishman), Fatima is an uplifting story about the power of faith.
Posted by BritneyMullerAre you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link building. It’s no secret that links are one of the top three ranking factors in Google and can greatly benefit your website. But there is a little confusion around what’s okay to do as far as links and what’s not. So hopefully, this helps clear some of that up.
All right. So what are the dos? What do you want to be doing? First and most importantly is just to…
I. Determine the value of that link. So aside from ranking potential, what kind of value will that link bring to your site? Is it potential traffic? Is it relevancy? Is it authority? Just start to weigh out your options and determine what’s really of value for your site. Our own tool, Moz Link Explorer, can
II. Local listings still do very well. These local business citations are on a bunch of different platforms, and services like Moz Local or Yext can get you up and running a little bit quicker. They tend to show Google that this business is indeed located where it says it is. It has consistent business information — the name, address, phone number, you name it. But something that isn’t really talked about all that often is that some of these local listings never get indexed by Google. If you think about it, Yellowpages.com is probably populating thousands of new listings a day. Why would Google want to index all of those?
So if you’re doing business listings, an age-old thing that local SEOs have been doing for a while is create a page on your site that says where you can find us online. Link to those local listings to help Google get that indexed, and it sort of has this boomerang-like effect on your site. So hope that helps. If that’s confusing, I can clarify down below. Just wanted to include it because I think it’s important.
III. Unlinked brand mentions. One of the easiest ways you can get a link is by figuring out who is mentioning your brand or your company and not linking to it. Let’s say this article publishes about how awesome SEO companies are and they mention Moz, and they don’t link to us. That’s an easy way to reach out and say, “Hey, would you mind adding a link? It would be really helpful.”
IV. Reclaiming broken links is also a really great way to kind of get back some of your links in a short amount of time and little to no effort. What does this mean? This means that you had a link from a site that now your page currently 404s. So they were sending people to your site for a specific page that you’ve since deleted or updated somewhere else. Whatever that might be, you want to make sure that you 301 this broken link on your site so that it pushes the authority elsewhere. Definitely a great thing to do anyway.
V. HARO (Help a Reporter Out). Reporters will notify you of any questions or information they’re seeking for an article via this email service. So not only is it just good general PR, but it’s a great opportunity for you to get a link. I like to think of link building as really good PR anyway. It’s like digital PR. So this just takes it to the next level.
VI. Just be awesome. Be cool. Sponsor awesome things. I guarantee any one of you watching likely has incredible local charities or amazing nonprofits in your space that could use the sponsorship, however big or small that might be. But that also gives you an opportunity to get a link. So something to definitely consider.
VII. Ask/Outreach. There’s nothing wrong with asking. There’s nothing wrong with outreach, especially when done well. I know that link building outreach in general kind of gets a bad rap because the response rate is so painfully low. I think, on average, it’s around 4% to 7%, which is painful. But you can get that higher if you’re a little bit more strategic about it or if you outreach to people you already currently know. There’s a ton of resources available to help you do this better, so definitely check those out. We can link to some of those below.
VIII. COBC (create original badass content). We hear lots of people talk about this. When it comes to link building, it’s like, “Link building is dead. Just create great content and people will naturally link to you. It’s brilliant.” It is brilliant, but I also think that there is something to be said about having a healthy mix. There’s this idea of link building and then link earning. But there’s a really perfect sweet spot in the middle where you really do get the most bang for your buck.
All right. So what not to do. The don’ts of today’s link building world are…
I. Don’t ask for specific anchor text. All of these things appear so spammy. The late Eric Ward talked about this and was a big advocate for never asking for anchor text. He said websites should be linked to however they see fit. That’s going to look more natural. Google is going to consider it to be more organic, and it will help your site in the long run. So that’s more of a suggestion. These other ones are definitely big no-no’s.
II. Don’t buy or sell links that pass PageRank. You can buy or sell links that have a no-follow attached, which attributes that this is paid-for, whether it be an advertisement or you don’t trust it. So definitely looking into those and understanding how that works.
III. Hidden links. We used to do this back in the day, the ridiculous white link on a white background. They were totally hidden, but crawlers would pick them up. Don’t do that. That’s so old and will not work anymore. Google is getting so much smarter at understanding these things.
IV. Low-quality directory links. Same with low-quality directory links. We remember those where it was just loads and loads of links and text and a random auto insurance link in there. You want to steer clear of those.
V. Site-wide links also look very spammy. Site-wide being whether it’s a footer link or a top-level navigation link, you definitely don’t want to go after those. They can appear really, really spammy. Avoid those.
VI. Comment links with over-optimized anchor link text, specifically, you want to avoid. Again, it’s just like any of these others. It looks spammy. It’s not going to help you long-term. Again, what’s the value of that overall? So avoid that.
VII. Abusing guest posts. You definitely don’t want to do this. You don’t want to guest post purely just for a link. However, I am still a huge advocate, as I know many others out there are, of guest posting and providing value. Whether there be a link or not, I think there is still a ton of value in guest posting. So don’t get rid of that altogether, but definitely don’t target it for potential link building opportunities.
VIII. Automated tools used to create links on all sorts of websites. ScrapeBox is an infamous one that would create the comment links on all sorts of blogs. You don’t want to do that.
IX. Link schemes, private link networks, and private blog networks. This is where you really get into trouble as well. Google will penalize or de-index you altogether. It looks so, so spammy, and you want to avoid this.
X. Link exchange. This is in the same vein as the link exchanges, where back in the day you used to submit a website to a link exchange and they wouldn’t grant you that link until you also linked to them. Super silly. This stuff does not work anymore, but there are tons of opportunities and quick wins for you to gain links naturally and more authoritatively.
So hopefully, this helps clear up some of the confusion. One question I would love to ask all of you is: To disavow or to not disavow? I have heard back-and-forth conversations on either side on this. Does the disavow file still work? Does it not? What are your thoughts? Please let me know down below in the comments.
Thank you so much for tuning in to this edition of Whiteboard Friday. I will see you all soon. Thanks.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
In an increasingly connected world, data drives decision making within organizations, from the world’s most significant to the smallest. The Internet of Things (IoT) – an ever-expanding network of devices – promises to offer business leaders even greater insight, but that means original equipment manufacturers (OEMs) must seize the opportunities and the challenges that are […]
The post Adding Cellular Connectivity to Your IoT Device appeared first on ReadWrite.
Pinterest is bringing on a new board member. The company announced today it’s appointed Gokul Rajaram, Caviar Lead at soon-to-go-public DoorDash to its Board of Directors and as a member of its Nominating and Corporate Governance Committee. The addition signals Pinterest’s desire to bring more digital advertising expertise to its board, given Rajaram’s past experience […]
As you make searches on Google, you have likely noticed the appearance of sitelinks. Sitelinks are those additional links that appear below the main URL for a particular domain on the SERP. These results are designed to help people better navigate your site by featuring the different areas of your site that might interest them. […]
The post Technical SEO: Everything You Should Know About Sitelinks appeared first on BrightEdge SEO Blog.
Free Wi-Fi connectivity can be found almost anywhere these days. Free WiFi is, obviously, a good thing for the hundreds and thousands of people worldwide that need public Wi-Fi to access the internet. We know now, that this blessing can also be a little bit of curse. The fact that public WiFi is always open […]
The post 5 Tips for Staying Safe on Public WiFi Networks appeared first on ReadWrite.
I recently asked the question, “What’s your biggest challenge when it comes to SEO?” Nearly everyone in my community mentioned that their most significant issue at present is creating high-quality backlinks. Generating backlinks today is not the same as it was five years ago. You need to get links from quality sites to see a […]
The post 7 Ways to Generate Backlinks for your Blog in 2020 appeared first on ReadWrite.
Today’s consumers are no longer single-channel shoppers. Instead, they’re discovering products everywhere: social media, search, brand websites, retailers, out-of-home, and more. Your customers are expecting to see social proof wherever and however they shop — 98% of consumers consider authentic reviews to be the most influential factor in purchase decisions.
Showcasing customer reviews, ratings, and visual user-generated content (UGC) at various touchpoints throughout the buyer journey is essential for building trust and purchase confidence. For brands looking to scale, having the ability to share this UGC to top retail sites is an essential next step in the growth process.
That’s why we’re proud to announce our new partnership with Bazaarvoice, enabling our customers to syndicate their most influential content to the world’s leading retailers reaching over one billion shoppers every month.
What is syndication?
Syndication allows our customers to send their revie …This story continues at Yotpo
When you release new products on your ecommerce store, do you tell your customers? You definitely should! You may not realize it from the back-end, but customers who are invested in your brand will always be interested in the latest product updates. This is why campaigning is so important: you can promote your latest releases to get customers excited to check out your new products and bring them back to your store.
Last year, I decided to declutter my closet. I thought it would be an easy game because I don’t buy a lot of clothes, but in the end it took me several days to achieve my goal—a neat, organized selection of apparel that I wear regularly. Marie Kondo would be proud. But opposite my tidy […]
The post Working towards Sustainable Fashion in the Print-on-Demand Industry appeared first on Blog – Printful.
Flailing thirty-four-year-old Bridget (Kelly O’Sullivan) finally catches a break when she meets a nice guy and lands a much-needed job nannying six-year-old Frances (played by a scene-stealing Ramona Edith-Williams). But an unwanted pregnancy introduces an unexpected complication. To make matters worse, she clashes with the obstinate Frances and struggles to navigate a growing tension between Frances’s moms. Amidst her tempestuous personal relationships, a reluctant friendship with Frances emerges, and Bridget contends with the inevitable joys and shit-shows of becoming a part of someone else’s family.
Set in the lush and romantic era of 1930’s British India, DRAUPADI UNLEASHED centers on sixteen-year-old Indira who finds herself torn between true love, her duty to follow through with an arranged marriage and the powerful allure of a mysterious guru. Through her heartbreaking journey to self-discovery, long-held secrets are brought to light and Indira discovers the strength within herself to break free. In a story that mixes magical realism and gorgeous surroundings with the harsh realities of a patriarchal society, this beautifully told tale of a young woman at a crossroads in her life offers a rare look at aristocratic Indian society in the early part of the 20th Century – one that will resonate with audiences today.
For as long as residents can remember, the housing projects of Chicago’s Cabrini Green neighborhood were terrorized by a word-of-mouth ghost story about a supernatural killer with a hook for a hand, easily summoned by those daring to repeat his name five times into a mirror. In present day, a decade after the last of the Cabrini towers were torn down, visual artist Anthony McCoy and his girlfriend, gallery director Brianna Cartwright, move into a luxury loft condo in Cabrini, now gentrified beyond recognition and inhabited by upwardly mobile millennials. With Anthony’s painting career on the brink of stalling, a chance encounter with a Cabrini Green old-timer exposes Anthony to the tragically horrific nature of the true story behind Candyman. Anxious to maintain his status in the Chicago art world, Anthony begins to explore these macabre details in his studio as fresh grist for paintings, unknowingly opening a door to a complex past that unravels his own sanity and unleashes a terrifyingly viral wave of violence that puts him on a collision course with destiny.
A fast living, cynical London music executive (Daniel Mays) heads to a remote Cornish village on a stag weekend where he’s pranked by his boss (Noel Clarke) into trying to sign a group of shanty singing fishermen (led by James Purefoy). He becomes the ultimate “fish out of water” as he struggles to gain the respect or enthusiasm of the unlikely boy band and their families (including Tuppence Middleton) who value friendship and community over fame and fortune. As he’s drawn deeper into the traditional way of life he’s forced to reevaluate his own integrity and ultimately question what success really means.
MILITARY WIVES centers on a group of women from different backgrounds whose partners are away serving in Afghanistan. Faced with their loved ones’ absences, they come together to form the very first military wives choir, helping each other through some of life’s most difficult moments, and quickly find themselves on an international stage. Peter Cattaneo (THE FULL MONTY) directs Kristin Scott Thomas and Sharon Horgan in this feel-good crowd-pleaser inspired by true events.
The film tells the inspiring true story of Dream Alliance, an unlikely race horse bred by small town Welsh bartender, Jan Vokes (Academy Award® nominee Toni Collette). With very little money and no experience, Jan convinces her neighbors to chip in their meager earnings to help raise Dream in the hopes he can compete with the racing elites. The group’s investment pays off as Dream rises through the ranks with grit and determination and goes on to race in the Welsh Grand National showing the heart of a true champion.
This post was originally published on this site(plus how to make your very own 1:8 scale papercraft robot model) by : Joan Lääne, Mapping Specialist, Starship Technologies Every September when the new school year starts, many first-graders are a little afraid of the unknown. Not only about starting school and new people they will meet, but also …
If you’re wondering how to make money with ClickBank affiliate marketing, this detailed guide has all the answers for you. ClickBank has been around for more than two decades in the affiliate marketing business. But it still divides popular opinion like few other affiliate programs. You might’ve heard great things about it from some marketers. […]
The post ClickBank 2020: How To Make Money With ClickBank Affiliate Marketing appeared first on NicheHacks.
There are a lot of business skills new entrepreneurs require to succeed in business. In the startup stage, entrepreneurs wear multiple hats. You need to know a little bit about a lot when starting your first business. In the beginning, you’ll either be doing everything yourself or overseeing the work […]
The post 10 Business Skills All Entrepreneurs Need to Develop in 2020 appeared first on Oberlo.
In this black comedy of middle-aged masculinity gone awry, Academy Award winner Jean Dujardin (The Artist) is a recent divorcee who becomes obsessed with a vintage fringed deerskin jacket that begins to exert an uncanny hold on him. Set in a sleepy French alpine village, he falls into the guise of an independent filmmaker and befriends a trusting bartender and aspiring editor (Adèle Haenel, Portrait of a Lady on Fire) who becomes his collaborator on a movie that will document a surprising new goal he sets himself.