Month: January 2020

Chrome 80 Updates: ShareASale upgrades links HTTPS and supporting HSTS

ShareASale is prepared for the release of Chrome 80, are you? On February 4, Google will release an update to its Chrome browser. In this update, Chrome will limit cross-site cookies to HTTPS connections. To ensure continuous tracking during this change, ShareASale is upgrading security standards and making relevant attribute changes to cookies. In anticipation […]
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Upselling and Cross-Selling Strategies to Boost Your Ecommerce Store Revenue

Upselling and cross-selling are two sales methods you can use to drive your revenue and retain customers. They let you introduce audiences to more of your products, and make sure customers have a positive experience on your store. Read on to learn why cross-selling and upselling is important, and discover ways you can implement both […]
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SMSBump Joins Yotpo: Expanding the Most Robust eCommerce Marketing Platform for Brands

I’m proud to announce that SMSBump, the leading SMS marketing solution for eCommerce brands, is joining Yotpo!

The acquisition of SMSBump is an historic moment for us. SMSBump’s visionary founders, Mihail Stoychev & Georgi Petrov, and their team, have built a category-leading product in just a couple of years, demonstrating their technical expertise at scale time and again. Not only do they have the most advanced growth and flow builder tools, but they are also constantly leveling up. We were deeply impressed by both their product and the team’s dedication to innovation, speed, and customer satisfaction — making them ideal partners for Yotpo.

When we started Yotpo in 2011, we ultimately built what would become a content engine that helps brands collect and display social proof — reviews, ratings, photos, videos, and Q&A — at every customer touchpoint.

In 2018, we acquired Swell Rewards, now our Loyalty and Referrals solution, using our reach and customer s …This story continues at Yotpo

Smither’s E-Pack Europe 2020

Smithers are excited to confirm E-PACK Europe will be returning for a second year, this time heading to Amsterdam, The Netherlands on 21-23 April 2020. E-PACK Europe 2020 will cover the full landscape of the evolving e-commerce packaging market. The annual cross-industry conference provides a platform to discuss technical challenges for the e-commerce packaging industry […]
The post Smither’s E-Pack Europe 2020 appeared first on ECN | E-Commerce Nation.

Integrating Data-driven Strategies Into Decision-making

Businesses relying more on data-driven decision-making perform better in terms of profitability. Despite its proven positive impacts and necessity in a digital age, few established a system truly integrating data into decision-making. Back when data was exclusive to giant companies, SMBs had a small chance to survive. Luckily, big data becomes growingly democratized each day. […]
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Celebrating 20 years of success: Awin releases fourth edition of the Awin Report

To mark its 20th anniversary, global affiliate marketing network Awin has released a special edition of the Awin Report. The Report offers vibrant and insightful commentary on radical changes in the channel over the past 20 years, reflecting not only on Awin’s history but also the role the business has played in shaping the global affiliate […]
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Best Practices For Lead Generation and Routing

Ninety three percent of B2B buying processes begin with a search, making the information that brands publish critical to the success of their organization. Strong lead generation strategies and practices can build businesses, while errors and mistakes can result in poor ROI and countless sales left on the table. We wanted to discuss the best […]
The post Best Practices For Lead Generation and Routing appeared first on BrightEdge SEO Blog.

2020 Affiliate Marketing Trends

Annual trend features often look for a milestone or marker to base predictions around. With every new year, we typically feel the next 12 months will be pivotal but, caught up in the day-to-day of our jobs, this often never quite materializes.   As we enter a new decade, however, the landscape as laid out before […]
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How to Match Printful Shipping Rates to Your Ecommerce Store’s

As a store owner, you already know it’s essential to set up the correct shipping rates for each of your products. I’ve created an exercise to help you sort out your shipping depending on the products you offer, and the ecommerce platform you use. First off, if you use Shopify, Etsy, Wish, eBay, or Bonanza—good […]
The post How to Match Printful Shipping Rates to Your Ecommerce Store’s appeared first on Blog – Printful.

Cult of Chubbies, the Long & Short of it [TRANSCRIPT]

At Yotpo’s Desination:D2C Conference on September 12, 2019, 2pm Founder Web Smith sat down with Tom Montgomery, Co-founder, CMO & CTO of Chubbies, to discuss how the brand creates experiences that drive customer loyalty through product, data, marketing, and more.
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Transcript
Web Smith: So I want to kick this off with an important fact. Chubbies just began selling lederhosen. Is it leiderhosen or lederhosen?

Tom Montgomery: Lederhosen, I think.

Web Smith: Lederhosen?

Tom Montgomery: The crowd’s got to know that.

Web Smith: So I did a 23andMe and found that I was 10% German, so I’m one of your newest customers. I literally just bought backstage and…

Tom Montgomery: Necessary purchase

Web Smith: …I got the shipping notification within a few minutes, so congratulations.

Tom Montgomery: Good, yeah. That’s fast.

Web Smith: All right, so let’s talk about the origin of Chubbies, the name, how you came about it, a …This story continues at Yotpo

Front Row With Rebecca Minkoff [TRANSCRIPT]

At Yotpo’s Desination:D2C Conference on September 12, 2019, Vogue Business Features Editor Hilary Milnes sat down with Rebecca Minkoff, CEO of the eponymous brand, to discuss lessons learned over her 15+-year-long career in the fashion industry.
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Transcript
This transcript has been edited for clarity.

Hilary Milnes: My name’s Hilary Milnes, I’m the Features Editor at Vogue Business and I am joined by Rebecca Minkoff. Hi, Rebecca.

Rebecca Minkoff: Hi, thanks for having me.

Hilary Milnes: Yeah, of course. And thank you guys for staying. I know it’s post-5:00 PM now.

Rebecca Minkoff: Happy hour.

Hilary Milnes: Yeah. The happy hour sessions. So Rebecca, I wanted to start with the news, the latest announcement that you guys had during your New York Fashion Week presentation, which is that you’re launching a plus-sized collection in partnership with Stitch Fix. Do you want to talk a little bit about how you chose Stitch Fix as a partner and fi …This story continues at Yotpo

Google Core Update for January 2020

Following their stated policy of increased transparency, Google announced on Monday, January 13, 2020, that they had begun to roll out the first core update of the year. They claimed that the update had mostly finished rolling out by the end of the week, but that sites might still see the impact of the update for […]
The post Google Core Update for January 2020 appeared first on BrightEdge SEO Blog.

Guide to Basic SEO Concepts: Part 2

Welcome to Part 2 of our 3-part SEO basics series, designed to help you “speak SEO” with your team by becoming better acquainted with the basic SEO concepts most often discussed. Part 1 of our series covered basic on-page SEO terms and definitions. In this segment, we’ll define essential SEO linking concepts and search engine directives. Search […]
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A Guide to Basic SEO Practices: Part 1

To help you better understand and communicate more effectively with your SEO team, we’ve composed a 3-part series of basic SEO concepts and their related definitions. While there are many SEO terms, we’re focusing on those that are the most discussed and most basic SEO. In this first segment of our SEO instructional, we’ll go over the […]
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Guide to Basic SEO Concepts: Part 3

In this third and final segment of our guide to basic SEO concepts, we’ll touch on the more advanced SEO definitions and concepts of website “crawlability,” including basic search engine directives, common client and server errors, best practices and web developer resources. You can access Part 1 of our series, covering on-page SEO concepts, and Part 2, explaining essential linking […]
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Awin US named mThink Blue Book #2 Best CPS Network

For the fourth consecutive year, Awin US – comprised of the trusted Awin and ShareASale platforms – is thrilled to be named #2 ‘Best CPS Network.’  Every year, mThink gathers input from the performance marketing community through a vast research survey, and the results are used to rank each provider based on several considerations including reputation, influence, technology, clientele, and scale. Top networks are […]
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Re-Fashioning Steve Madden [TRANSCRIPT]

At Yotpo’s Desination:D2C Conference on September 12, 2019, Bloomberg Reporter Matt Townsend sat down with Jeff Silverman, President of Global eCommerce at Steve Madden, to discuss how the company spurred serious growth through D2C and improved the customer experience with agile technology.
Video
Transcript
This transcript has been edited for clarity.

Matt Townsend: Good morning. Thanks for coming to the event. Today, we’re talking to Jeff Silverman, President of Steve Madden. Just a few things I dug up on Steve Madden: it’s about $1.7 billion in sales. Market cap is about 3 billion. First, I want to start off – Jeff has an interesting career trajectory. I wanted to get a little bit into just how he got to Steve Madden. He actually was there previously and came back. It’s kind of an interesting tale. So why don’t we start with that, how you got to Steve Madden, where you are now.

Jeff Silverman: Good morning, everyone. Real quickly: I’ve been in the footwear busi …This story continues at Yotpo

Connected Retail Experience 2020

Date: 11 -12 February 2020 Location: N200, Hong Kong Convention and Exhibition Centre (HKCEC), Hong Kong Take part in Connected Retail Experiences (CRE) to explore future retail trends and business strategies! Full agenda and speaker list are now available on the conference official website. CRE is a conference for retailers and brand owners for solutions to […]
The post Connected Retail Experience 2020 appeared first on ECN | E-Commerce Nation.

Favicon SEO

Google recently copied their mobile result layout over to desktop search results. The three big pieces which changed as part of that update were
URLs: In many cases Google will now show breadcrumbs in the search results rather than showing the full URL. The layout no longer differentiates between HTTP and HTTPS. And the URLs shifted from an easily visible green color to a much easier to miss black.
Favicons: All listings now show a favicon next to them.
Ad labeling: ad labeling is in the same spot as favicons are for organic search results, but the ad labels are a black which sort of blends in to the URL line. Over time expect the black ad label to become a lighter color in a way that parallels how Google made ad background colors lighter over time.
Last year, our search results on mobile gained a new look. That’s now rolling out to desktop results this week, presenting site domain names and brand icons prominently, along with a bolded “Ad” label for ads. Here’s a mockup: pic.twitter.com/aM9UAbSKtv— Google SearchLiaison (@searchliaison) January 13, 2020
One could expect this change to boost the CTR on ads while lowering the CTR on organic search results, at least up until users get used to seeing favicons and not thinking of them as being ads.
The Verge panned the SERP layout update. Some folks on Reddit hate this new layout as it is visually distracting, the contrast on the URLs is worse, and many people think the organic results are ads.
Conspiracy Theory: The REAL reason icons are in SERPs is to encourage “banner blindness” for the “Ad” text. Once people see the icons over and over, they will learn to mentally ignore the top left. pic.twitter.com/LaXdZjNLK1— Rishi Lakhani (@rishil) January 17, 2020
I suspect a lot of phishing sites will use subdomains patterned off the brand they are arbitraging coupled with bogus favicons to try to look authentic. I wouldn’t reconstruct an existing site’s structure based on the current search result layout, but if I were building a brand new site I might prefer to put it at the root instead of on www so the words were that much closer to the logo.
Google provides the following guidelines for favicons
Both the favicon file and the home page must be crawlable by Google (that is, they cannot be blocked to Google).
Your favicon should be a visual representation of your website’s brand, in order to help users quickly identify your site when they scan through search results.
Your favicon should be a multiple of 48px square, for example: 48x48px, 96x96px, 144x144px and so on. SVG files, of course, do not have a specific size. Any valid favicon format is supported. Google will rescale your image to 16x16px for use in search results, so make sure that it looks good at that resolution. Note: do not provide a 16x16px favicon.
The favicon URL should be stable (don’t change the URL frequently).
Google will not show any favicon that it deems inappropriate, including pornography or hate symbols (for example, swastikas). If this type of imagery is discovered within a favicon, Google will replace it with a default icon.
In addition to the above, I thought it would make sense to provide a few other tips for optimizing favicons.
Keep your favicons consistent across sections of your site if you are trying to offer a consistent brand perception.
In general, less is more. 16×16 is a tiny space, so if you try to convey a lot of information inside of it, you’ll likely end up creating a blob that almost nobody but you recognizes.
It can make sense to include the first letter from a site’s name or a simplified logo widget as the favicon, but it is hard to include both in a single favicon without it looking overdone & cluttered.
A colored favicon on a white background generally looks better than a white icon on a colored background, as having a colored background means you are eating into some of the scarce pixel space for a border.
Using a square shape versus a circle gives you more surface area to work with.
Even if your logo has italics on it, it might make sense to avoid using italics in the favicon to make the letter look cleaner.
Here are a few favicons I like & why I like them:
Citigroup – manages to get the word Citi in there while looking memorable & distinctive without looking overly cluttered
Nerdwallet – the N makes a great use of space, the colors are sharp, and it almost feels like an arrow that is pointing right
Inc – the bold I with a period is strong.
LinkedIn – very memorable using a small part of the word from their logo & good color usage.
Some of the other memorable ones that I like include: Twitter, Amazon, eBay, Paypal, Google Play & CNBC.
Here are a few favicons I dislike & why
Wikipedia – the W is hard to read.
USAA – they included both the logo widget and the 4 letters in a tiny space.
Yahoo! – they used inconsistent favicons across their sites & use italics on them. Some of the favicons have the whole word Yahoo in them while the others are the Y! in italics.
If you do not have a favicon Google will show a dull globe next to your listing. Real Favicon Generator is a good tool for creating favicons in various sizes.
What favicons do you really like? Which big sites do you see that are doing it wrong?
Categories: seo tips

ThinkTank Blogger Contest Winners Revealed

Awin and ShareASale are thrilled to announce the winners of our ThinkTank US 2020 Blogger Contest. From November 1 – December 25, 2019, all bloggers joined to our trusted Awin and ShareASale platforms were eligible to win one blogger ticket (valued at $250) to ThinkTank, our annual thought leadership, education and networking event, simply by creating content inspired by our 2019 Gift Guide.   We were thrilled to […]
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Fall Back in Love with Valentine’s Day: Marketing Ideas for 2020

I have quite a few Valentine’s Days behind me, but the one I have the fondest memories of is when I was 13 years old.  February 14 was the day my parents yielded to peer pressure and bought a microwave oven, first ever in our household. To celebrate this purchase, I invited friends over to […]
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Publisher spotlight: Groupon

Groupon is well known for connecting the highest quality businesses and the world’s best customers, featuring new ways to explore your city. With Groupon, shoppers can discover the best a city has to offer with Groupon Local, enjoy vacations with Groupon Getaways, and find a curated selection of electronics, fashion, home furnishings and more with […]
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Seasonal Calendar 2020

Awin releases its annual seasonal calendar for 2020 covering internal, industry and seasonal events. The start of a year brings new events and networking opportunities for marketers. But first there tends to be a few chaotic weeks of trying to determine what important industry conferences and events to plan for over the next 12 months. That’s why each year we […]
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How to Protect Your Online Store with Free Tools and Mindful Habits

Where there’s money, sharks circle. And in ecommerce, there’s plenty of both—the market saw it’s fastest growth in seven years at the end of 2019. That makes small business owners valuable targets to malicious hackers who can commandeer compromised accounts to defraud you and your customers.  But if you’re like me, you’re a bit bored […]
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How to Grow Your Store with Sublimation Printing

With digital textile printing on the rise, it’s time to look into the technique that’s projected to be the most lucrative—sublimation printing. Sublimation printing is used to print on all sorts of products, from household decor to apparel and accessories. Because of this, sublimation printing is high in demand. It’s become so popular that the […]
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