Month: December 2019

E-Pack Asia 2020

Event date: 3-5 June 2020 Event location (venue and/or city): Singapore Following the resounding success of E-Pack US and E-Pack Europe, we’re excited to announce the launch of the new E-Pack Asia, taking place in Singapore from 3-5 June 2020. Asia’s young population, with access to 5G, super apps (eg wechat) and giant ecommerce suppliers […]
The post E-Pack Asia 2020 appeared first on ECN | E-Commerce Nation.

Sustainability in Packaging Asia 2020

Event date: 1-3 June 2020 Event location (venue and/or city): Singapore Following our success in Europe and US and strong customer demand we are bringing Sustainability in Packaging to Asia, Singapore from 1-3 June 2020.  Asia is becoming a key arena for sustainability discussions because the consumer base is growing quickly and with it demand […]
The post Sustainability in Packaging Asia 2020 appeared first on ECN | E-Commerce Nation.

Better Site Speed: 4 Outside-the-Box Ideas

Posted by Tom-AnthonyMost of us have done site speed audits, or seen audits done by others. These can be really helpful for businesses, but I often find they’re quite narrow in focus. Typically we use well-known tools that throw up a bunch of things to look at, and then we dive into things from there.
However, if we dig deeper, there are often other ideas on how site speed can be improved. I often see plenty of opportunities that are never covered in site speed audits. Most site speed improvements are the result of a bunch of small changes, and so in this post I’m going to cover a few ideas that I’ve never seen in any site speed audit, all of which can make a difference.
A different angle on image optimization
Consider optimized SVGs over PNGs
I was recently looking to book some tickets to see Frozen 2 (because of, erm, my kids…) and so landed on this page. It makes use of three SVG images for transport icons:
SVG images are vector images, so they’re well-suited for things like icons; if you have images displayed as PNGs you may want to ask your designers for the original SVGs, as there can be considerable savings. Though not always better, using an SVG can save 60% of the filesize.
In this case, these icons come in at about 1.2k each, so they are quite small. They would probably fly under the radar of site speed audits (and neither Page Speed Insights or GTMetrix mention these images at all for this page).
So you may be thinking, “They’re less than 5k combined — you should look for bigger issues!”, but let’s take a look. Firstly, we can run them all through Jake Archibald’s SVG compression tool; this is a great free tool and on larger SVGs it can make a big difference.
In this case the files are small, so you may still be thinking “Why bother?” The tool compresses them without any loss in quality from ~1240 bytes to ~630 bytes — a good ratio but not much of an overall saving.
However… now that we’ve compressed them, we can think differently about delivering them…
Inline images
GTMetrix makes recommendations around inlining small bits of CSS or JS, but doesn’t mention inlining images. Images can also be inlined, and sometimes this can be the right approach.
If you consider that even a very small image file requires a complete round trip (which can have a very real impact on speed), even for small files this can take a long time. In the case of the Cineworld transport images above, I simulated a “Fast 3G” connection and saw:
The site is not using HTTP2 so there is a long wait period, and then the image (which is 1.2kb) takes almost 600ms to load (no HTTP2 also means this is blocking other requests). There are three of these images, so between them they can be having a real impact on page speed.
However, we’ve now compressed them to only a few hundred bytes each, and SVG images are actually made up of markup in a similar fashion to HTML:
You can actually put SVG markup directly into an HTML document!
If we do this with all three of the transport images, the compressed HTML for this page that is sent from the server to our browser increases from 31,182 bytes to 31,532 bytes — an increase of only 350 bytes for all 3 images!
So to recap:
Our HTML request has increased 350 bytes, which is barely anythingWe can discard three round trips to the server, which we can see were taking considerable timeSome of you may have realized that if the images were not inline they could be cached separately, so future page requests wouldn’t need to refetch them. But if we consider:
Each image was originally about 1.5kb over the network (they aren’t gzipping the SVGs), with about 350 bytes of HTTP headers on top for a total of about 5.5kb transferred. So, overall we’ve reduced the amount of content over the network.This also means that it would take over 20 pageviews to benefit from having them cached.Takeaway: Consider where there are opportunities to use SVGs instead of PNGs.
Takeaway: Make sure you optimize the SVG images, use the free tool I linked to.
Takeaway: Inlining small images can make sense and bring outsized performance gains.
Note: You can also inline PNGs — see this guide.
Note: For optimized PNG/JPG images, try Kraken.
Back off, JavaScript! HTML can handle this…
So often nowadays, thanks to the prevalence of JavaScript libraries that offer an off-the-shelf solution, I find JavaScript being used for functionality that could be achieved without it. More JS libraries means more to download, maybe more round trips for additional files from the server, and then the JavaScript execution time and costs themselves.
I have a lot of sympathy for how you get to this point. Developers are often given poor briefs/specs that fail to specify anything about performance, only function. They are often time-poor and so it’s easy to end up just dropping something in.
However, a lot of progress has been made in terms of the functionality that can be achieved with HTML and or CSS. Let’s look at some examples.
Combo box with search
Dropdown boxes that have a text search option are a fairly common interface element nowadays. One recent article I came across described how to use the Select2 Javascript library to make such a list:
It is a useful UI element, and can help your users. However, in the Select2 library is a JavaScript library, which in turn relies on some CSS and the JQuery library. This means three round trips to collect a bunch of files of varying sizes:
JQuery – 101kbSelect2 JavaScript – 24kbSelect2 CSS – 3kbThis is not ideal for site speed, but we could certainly make the case it is worth it in order to have a streamlined interface for users.
However, it is actually possible to have this functionality out of the box with the HTML datalist element:
This allows the user to search through the list or to free type their own response, so provides the same functionality. Furthermore, it has a native interface on smartphones!
You can see this in action in this codepen.
LonelyPlanet has a beautiful website, and I was looking at this page about Spain, which has a ‘Read More’ link that most web users will be familiar with:
Like almost every implementation of this that I see, they have used a JavaScript library to implement this, and once again this comes with a bunch of overheads.
However, HTML has a pair of built-in tags called details and summary, which are designed to implement this functionality exactly. For free and natively in HTML. No overheads, and more accessible for users needing a screen reader, while also conveying semantic meaning to Google.
These tags can be styled in various flexible ways with CSS and recreate most of the JS versions I have seen out there.
Check out a simple demo here:
…and more
For more examples of functionality that you can achieve with HTML instead of JS, check out these links: Examine the functionality of your sites and see where there may be opportunities to reduce your reliance on large Javascript libraries where there are native HTML/CSS options.
Takeaway: Remember that it isn’t only the size of the JS files that is problematic, but the number of round trips that are required.
Note: There are cases where you should use the JS solution, but it is important to weigh up the pros and cons.
Networking tune-ups
Every time the browser has to collect resources from a server, it has to send a message across the internet and back; the speed of this is limited by the speed of light. This may sound like a ridiculous thing to concern ourselves with, but it means that even small requests add time to the page load. If you didn’t catch the link above, my post explaining HTTP2 discusses this issue in more detail.
There are some things we can do to help either reduce the distance of these requests or to reduce the number of round trips needed. These are a little bit more technical, but can achieve some real wins.
TLS 1.3
TLS (or SSL) is the encryption technology used to secure HTTPS connections. Historically it has taken two round trips between the browser and the server to setup that encryption — if the user is 50ms away from the server, then this means 200ms per connection. Keep in mind that Google historically recommends aiming for 200ms to deliver the HTML (this seems slightly relaxed in more recent updates); you’re losing a lot of that time here.
The recently defined TLS 1.3 standard reduces this from two round trips to just one, which can shave some precious time off the users initial connection to your website.
Speak to your tech team about migrating to TLS 1.3; browsers that don’t support it will fallback to TLS 1.2 without issue. All of this is behind the scenes and is not a migration of any sort. There is no reason not to do this.
If you are using a CDN, then it can be as simple as just turning it on.
You can use this tool to check which versions of TLS you have enabled.
Over the last 2-3 years we have seen a number of sites move from HTTP 1.1 to HTTP 2, which is a behind-the-scenes upgrade which can make a real improvement to speed (see my link above if you want to read more).
Right off the back of that, there is an emerging pair of standards known as QUIC + HTTP/3, which further optimize the connection between the browser and the server, further reducing the round trips required.
Support for these is only just beginning to become viable, but if you are a CloudFlare customer you can enable that today and over the coming 6 months as Chrome and Firefox roll support out, your users will get a speed boost.
Read more here:
Super routing
When users connect to your website, they have to open network connections from wherever they are to your servers (or your CDN). If you imagine the internet as a series of roads, then you could imagine they need to ‘drive’ to your server across these roads. However, that means congestion and traffic jams.
As it turns out, some of the large cloud companies have their own private roads which have fewer potholes, less traffic, and improved speed limits. If only your website visitors could get access to these roads, they could ‘drive’ to you faster!
Well, guess what? They can!
For CloudFlare, they provide this access via their Argo product, whereas if you are on AWS at all then you can use their Global Accelerator. This allows requests to your website to make use of their private networks and get a potential speed boost. Both are very cheap if you are already customers.
Takeaway: A lot of these sorts of benefits are considerably easier to get if you’re using a CDN. If you’re not already using a CDN, then you probably should be. CloudFlare is a great choice, as is CloudFront if you are using AWS. Fastly is the most configurable of them if you’re more of a pro.
Takeaway: TLS 1.3 is now very widely supported and offers a significant speed improvement for new connections.
Takeaway: QUIC / HTTP3 are only just starting to get support, but over the coming months this will roll out more widely. QUIC includes the benefits of TLS 1.3 as well as more. A typical HTTP2 connection nowadays needs 3 round trips to open; QUIC needs just one!
Takeaway: If you’re on CloudFlare or AWS, then there is potential to get speed ups just from flipping a switch to turn on smart routing features.
Let CSS do more
Above I talked about how HTML has built-in functionality that you can leverage to save relying on solutions that are ‘home-rolled’ and thus require more code (and processing on the browsers side) to implement. Here I’ll talk about some examples where CSS can do the same for you.
Reuse images
Often you find pages that are using similar images throughout the page in several places. For example, variations on a logo in different colors, or arrows that point in both directions. As unique assets (however similar they may be), each of these needs to be downloaded separately.
Returning to my hunt for cinema tickets above, where I was looking at this page, we can see a carousel that has left and right arrows:
Similarly to the logic used above, while these image files are small, they still require a round trip to fetch from the server.
However, the arrows are identical — just pointing in opposite directions! It’s easy for us to use CSS’s transform functionality to use one image for both directions:
You can check out this codepen for an example.
Another example is when the same logo appears in different styles on different parts of the page; often they will load multiple variations, which is not necessary. CSS can re-color logos for you in a variety of ways:
There is a codepen here showing this technique in action. If you want to calculate the CSS filter value required to reach an arbitrary color, then check out this amazing color calculator.
Interactions (e.g. menus & tabs)
Often navigation elements such as menus and tabs are implemented in JavaScript, but these too can be done in pure CSS. Check out this codepen for an example:
CSS3 introduced a lot of powerful animation capability into CSS. Often these are not only faster than JavaScript versions, but can also be smoother too as they can run in the native code of the operating system rather than having to execute relatively slower Javascript.
Check out Dozing Bird as one example:
You can find plenty more in this article. CSS animations can add a lot of character to pages at a relatively small performance cost.
…and more
For more examples of functionality that you can achieve using pure CSS solutions, take a look at: Use CSS to optimize how many files you have to load using rotations or filters.
Takeaway: CSS animations can add character to pages, and often require less resources than JavaScript.
Takeaway: CSS is perfectly capable of implementing many interactive UI elements.
Wrap up
Hopefully you’ve found these examples useful in themselves, but the broader point I want to make is that we should all try to think a bit more out of the box with regards to site speed. Of particular importance is reducing the number of round trips needed to the server; even small assets take some time to fetch and can have an appreciable impact on performance (especially mobile).
There are plenty more ideas than we’ve covered here, so please do jump into the comments if you have other things you have come across.Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

How to Build a Successful Brand Community

If you’ve ever joined a dedicated Facebook group for your favorite clothing brand, or commented on a Reddit thread about that new movie you loved, then you’ve engaged with an online brand community. When you’re passionate about a brand, the chance to share your thoughts and opinions with a group of like-minded people is exciting. That’s what creating a strong brand community is all about.  

The Not-So-Secret Value of Podcast Transcripts – Whiteboard Friday

Posted by NikiMosierWhat are the benefits of transcribing your podcasts and what’s the best way to go about getting them on your site? Niki Mosier breaks it down into 8 easy steps in this week’s episode of Whiteboard Friday.

Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hey, Moz fans. Here’s another edition of Whiteboard Friday. I’m Niki Mosier, a senior SEO account manager at Two Octobers, and I’m here today to talk to you about the not-so-secret value of podcast transcripts.
I got the idea to play around with podcast transcripts after hearing Moz’s Britney Muller talk about machine learning and podcast transcripts at TechSEO Boost last fall. 
+15% increase in organic traffic, +50% keyword lift
I ended up getting the opportunity to play around with this a little bit with a pro bono client we had at a previous job, the Davis Phinney Foundation. They do Parkinson’s research and Parkinson’s education. They were already podcasting, and then they also had a pretty robust blog, but they weren’t adding their podcast transcripts. After about three months of adding a couple of podcast transcripts, we saw some pretty good value for them. We saw a 15% increase in organic traffic to the website and a 50% increase to some keyword lift around the keywords that we were tracking.
Google is now indexing podcasts
Why we think this is relevant right now, as you may know, Google announced, at I/O 2019, that they are indexing podcasts. If you do a search for your favorite podcast, you’ll see that come up in the Google search results now. So adding that podcast transcript or any audio transcript to your website, whether that’s video, a webinar, or anything, just has some really good value.
How to transcribe & optimize your podcasts
I’m going to walk you through the process that I used for them. It’s super easy and you can turn around and apply it to your own website. 
1. Download your audio file
So obviously, download the audio file, whether that’s MP3 or MP4 or whatever you have, from your video, podcast, or your webinars if you’re doing those. 
2. Transcribe it
You need to be able to get that text transcript, so running it through either Temi or, both two resources that I’ve used, both really good. seems to be a little cleaner out of the gate, but I would definitely obviously go through and edit and make sure that all of your text and speaker transitions and everything is accurate. 
3. Figure out which keywords the content should rank for
Next up is figuring out what keywords that you want that content to rank for, so doing some search volume research, figuring out what those keywords are, and then benchmarking that keyword data, so whether your website is already ranking for some of those keywords or you have new keywords that you want those pages or those posts to be ranking for.
4. Get a competitive snapshot
Next up is getting a competitive snapshot, so looking at who’s ranking for those keywords that you’re going to be trying to go after, who has those answer boxes, who has those featured snippets, and then also what are the people also ask features for those keywords. 
5. Get your content on-site
Obviously getting that content on your site, whether that’s creating brand-new content, either a blog or a page to go with that podcast, video, webinar, or whatever it is, or adding to it to existing content.
Maybe you have some evergreen content that’s not performing well for you anymore. Adding a transcript to that content could really kind of give it a lift and make it work better for you. 
6. Optimize the content
Next up is optimizing the content on your site, so adding in those keywords to your metadata, to your image alt tags, your H1 tags, and then also adding any relevant schema, so whether that’s blog post schema most likely or any other schema type that would be helpful, getting that up there on the page as well.
7. Make sure the page is indexed in Search Console
Once you’ve done all the hard work, you’ve got the transcript up there, you have your content and you have it optimized, you obviously want to tell Google, so going into Search Console, having them index that page, whether it’s a new page or an existing page, either way, dropping that URL in there, making sure Google is crawling it, and then if it is a new page, making sure it’s in your sitemap.
8. Annotate the changes in Google Analytics
Then the last thing is you want to be able to track and figure out if it’s working for you. So annotating that in Google Analytics so you know what page, when you added it, so you can have that benchmark date, looking at where you’re ranking, and then also looking at those SERP features. Have you gotten any featured snippets?
Are you showing up in those answer boxes? Anything like that. So that’s kind of the process. Super easy, pretty straightforward. Just play with it, test it out. 
If Google is indexing podcasts, why does this matter?
Then kind of lastly, why is this still important if Google is already indexing podcasts? They may come out and do their own transcription of your podcast or your video or whatever content you have on the site.
Obviously, you want to be in control of what that content is that’s going on your site, and then also just having it on there is super important. From an accessibility standpoint, you want Google to be able to know what that content is, and you want anyone else who may have a hearing impairment, they can’t listen to the content that you’re producing, you want them to be able to access that content. Then, as always, just the more content, the better. So get out there, test it, and have fun. Thanks, Moz fans.
Video transcription by Speechpad.comSign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Amazing Women in eCommerce: Q&A With Annie Chen

Annie Chen is the VP of Merchandising at Italic, a brandless luxury eCommerce startup, dedicated to giving consumers well-designed quality products without the brand markup. At Italic, Annie oversees sourcing, design, merchandising, and buying across a variety of categories including apparel, accessories, home, and travel. Prior to Italic, Annie was a Divisional at Barneys New York, responsible for over 100 Women’s RTW brands and the Barneys New York private label collection, and worked at Coach, where she helped create the brand’s growth strategy in Asia and Europe. After a decade in New York, Annie returned to Los Angeles this year, where she currently resides with her husband.

A: My focus from a product and customer standpoint has shifted dramatically. In my previous roles it was all about what’s new, trendy, and hot this season for the woman who is in-the-know and is not hindered by budget. Now, my goal at Italic is to offer our customers beautiful product at amazing pri …This story continues at Yotpo

Using The News Cycle for Valuable Customer Insight

The news cycle has become a critical part of our world today. According to The Media Insight Project, nearly half of Americans have signed up for news alerts on their devices and 78 percent of smartphone users turn to their devices to stay updated on the latest headlines and developments.  Additionally, about two thirds of […]
The post Using The News Cycle for Valuable Customer Insight appeared first on BrightEdge SEO Blog.

Awin and ShareASale give back this holiday season

The Awin Group is thrilled to end a wonderful year by supporting our local communities in Baltimore and Chicago this holiday season.  This year, Awin and ShareASale began a journey to commit to making an impact locally and globally through several charitable initiatives. Across our North American offices, we partnered with Sharp Dressed Man and […]
The post Awin and ShareASale give back this holiday season appeared first on ShareASale Blog.

SEO Basics: Beginner’s Guide to Search Engine Optimization (2020)

If you’re a complete newbie to online marketing and don’t even know what search engine optimization (SEO) means, this detailed beginner’s guide is just for you. In this in-depth article, I’ll cover the fundamental concepts of SEO and tell you everything you need to know to get started. But before everything else, let me tell […]
The post SEO Basics: Beginner’s Guide to Search Engine Optimization (2020) appeared first on NicheHacks.

Save the date: Awin + ShareASale Party at ASW

Join the Awin Group for our annual party to kick off another great Affiliate Summit West.  Don’t forget to RSVP to save your spot Date: Monday, January 27 Time: 8pm – 12am Where: Greene St. Kitchen in the Palms Resort Casion Who:  Any ASW attendee – RSVP only Begin another successful Affiliate Summit West with Awin and ShareASale. […]
The post Save the date: Awin + ShareASale Party at ASW appeared first on ShareASale Blog.

Publisher spotlight: Hip2Save

Hip2Save shares the hottest online deals, printable coupons, and promo codes so you can always shop the best sales! Hip2Save‘s mission for its staff and their readers is to live more fulfilling and rewarding lives by saving money with coupons, taking advantage of the best online deals, and shopping stores with confidence – the “HIP” […]
The post Publisher spotlight: Hip2Save appeared first on ShareASale Blog.

Color Matching Guide for Print-on-Demand Products

First and foremost, you’re the designer in charge. You want your work to come out as you envisioned it, and don’t want to risk the printing software misrepresenting the colors you chose. Second, color matching is crucial because you want to meet your customer expectations. Remember those “expectations vs. reality” online shopping memes? Imagine that […]
The post Color Matching Guide for Print-on-Demand Products appeared first on Blog – Printful.

Marketing 101: How To Sell Jewellery Online

The jewellery business is currently booming and that doesn’t look set to change any time soon.  Back in 2018, more than 29 million people were found to purchase jewellery online on a daily basis. This statistic, coupled with the fact that selling jewellery typically produces a profit margin between 25 and 75%, clarifies why the […]
The post Marketing 101: How To Sell Jewellery Online appeared first on ECN | E-Commerce Nation.

InternetRetailing EXPO 2020

Ready to make your 2020 growth ambitions a reality? In a world where technology adoption is becoming a deciding factor in a retailer’s success, IRX brings together the knowledge, insight and practical advice that will enable you to win in 2020. Join the UK’s destination digital show covering all aspects of online retailing, from eCommerce […]
The post InternetRetailing EXPO 2020 appeared first on ECN | E-Commerce Nation.

The Awin Group and the California Consumer Privacy Act

The Awin Group – Awin and ShareASale – shares how it’s ensuring compliance with the CCPA before January 1, including changes to our Data Processing Addendum, Privacy Policy and Terms & Conditions. In the past few years, the Awin Group has undergone a major shift in the way privacy is handled. While Awin and ShareASale […]
The post The Awin Group and the California Consumer Privacy Act appeared first on ShareASale Blog.

How to Increase Customer Engagement

Ensuring that every customer has a positive experience should be a priority. A brand’s worst nightmare is customers forgetting they exist and never returning to make a second purchase. This is why making a great impression through your customer experience is so important to create real customer engagement. When your customers are engaged they are getting the content they want, finding value in their experience, and feeling a connection to your brand.

Brand Marketing Summit Europe

Brand Marketing Summit Europe  June 1-2, 2020 | Hilton Canary Wharf, London, UK The Brand Marketing Summit (1st-2nd June, London) is the must attend event for those looking to reinvent their marketing and engage their customers. Knowing your customer and their journey has become essential to delivering customer engagement. Customer expectations are rising from personalised interactions […]
The post Brand Marketing Summit Europe appeared first on ECN | E-Commerce Nation.

The Ultimate 2020 Ecommerce Holiday Marketing Calendar

Gone are the days when spending events were all about the next big holiday in the 4th quarter of the year. With competition so tight, you have to target holidays and events throughout the year to successfully grow your online business. To save you some time, we put together a holiday ecommerce marketing calendar that […]
The post The Ultimate 2020 Ecommerce Holiday Marketing Calendar appeared first on Blog – Printful.

Future Stores 2020

Future Stores is coming back to central London with more content packed sessions, more in-store innovators and retailers and more valuable takeaways to guarantee the success of your new in-store transformation projects.  Save the date, 19 – 20 May, 2020. Connect with 250+ progressive retailers to learn how to invest in the right new store […]
The post Future Stores 2020 appeared first on ECN | E-Commerce Nation.

White Label World Expo Frankfurt 2020

The White Label World Expo Gets Ready to Take on Frankfurt  We are still blown away by the huge success our UK edition of the White Label World Expo but now it’s time to get ready for the EU edition. On the 6th and 7th May 2020 thousands of visitors, hundreds of exhibitors, and various […]
The post White Label World Expo Frankfurt 2020 appeared first on ECN | E-Commerce Nation.

SEO and Omnibox Answers

Since Google launched their Chrome 69 update, many users have noticed an entirely new use for the omnibox. Here is what we wanted to share with our community about this development and how it can impact their SEO strategy. What is Chrome’s omnibox? On Google Chrome, the omnibox is where you type in your query […]
The post SEO and Omnibox Answers appeared first on BrightEdge SEO Blog.

What Is SEO and How It Works—a Beginner’s Guide [Free SEO checklist inside]

As of this year, 51% of shoppers turn to search engines to look for inspiration for their next purchase. For US shoppers, the first stop on their shopping journey is Amazon, closely followed by Google. Outside the US, Google actually beats Amazon. Search engines are where most of your potential customers hang out, so build […]
The post What Is SEO and How It Works—a Beginner’s Guide [Free SEO checklist inside] appeared first on Blog – Printful.

How Fashion Nova beats out Dior and Gucci to Become the Most Googled Fashion Brand in the World

Fashion Nova is a MASSIVE hit in the world of fashion: Generated more than $400 million within just 18 months after launching their website. A tailor-made Instagram brand with over 20M total followers on three different accounts. The value of Fashion Nova’s social media exposure is more than that of…
Continue reading…
The post How Fashion Nova beats out Dior and Gucci to Become the Most Googled Fashion Brand in the World appeared first on Beeketing Blog.

Understand Page Speed, Metrics, and How to Improve Speed with the 9 Best Speed Fixes

As the internet has matured, so have the expectations of customers. They expect websites to load within seconds and they want to start interacting with them nearly instantly. Google has found that 53 percent of mobile users will click off a site that does not load within 3 seconds, which means that failing to optimize […]
The post Understand Page Speed, Metrics, and How to Improve Speed with the 9 Best Speed Fixes appeared first on BrightEdge SEO Blog.

How to Develop a Content-Driven Backlink Strategy

When search engines evaluate websites, they do not only look at the content on a particular page but also how that page connects to the rest of the digital ecosystem. How other websites and reputable brands engage with your site gives the search engines valuable signals about the authority of your own content. What are […]
The post How to Develop a Content-Driven Backlink Strategy appeared first on BrightEdge SEO Blog.

How Steve Madden Nailed D2C Growth

Steve Madden has seen massive growth over the past year. With revenue and gross profit margins on the up and up, the business is doing more than $1.7 billion in annual sales and has a market cap of about $3 billion.

What’s behind this growth?

Bloomberg reporter Matt Townsend sat down with Steve Madden’s President of Global eCommerce, Jeff Silverman, to find out. In a conversation during Yotpo’s Destination:D2C conference, Silverman discussed how Steve Madden spurred serious growth by prioritizing their direct-to-consumer channels and improving customer experience with agile technology.
How does a D2C strategy coexist with wholesale?
The Steve Madden brand pre-dates the rise of eCommerce, and yet, where most legacy brands are struggling, they have seen success thanks to being smart about D2C alongside third-party retail. Their shoes are available directly from Steve Madden, as well as through retailers such as Macy’s, Amazon, Target, and Zappos.

This dual approach ha …This story continues at Yotpo

The Ultimate Guide to Using Instagram Hashtags 2020

Instagram is still one of the top social media sites for businesses trying to target their online audience. Knowing that Instagram’s monthly active user base is well over one billion, this fact doesn’t come as much of a surprise.   However, with so many accounts and followers fighting for the spotlight, as far as your posting […]
The post The Ultimate Guide to Using Instagram Hashtags 2020 appeared first on Blog – Printful.

3 Effective Strategies for Converting Mobile Shoppers

The conversion rate for these mobile visitors, however, is just 1.6% — less than half the rate of desktop and laptop users. For your brand, this presents both a serious challenge and a major opportunity.

Mobile shoppers are often doing more than one thing as they browse on their phones: an average mobile site visit in 2018 was 50% shorter than a desktop visit. This means it’s imperative that you quickly capture your mobile visitors’ attention with relevant, influential content as they’re shopping online.

Here are three highly effective strategies for turning mobile shoppers into customers.
1. Understand mobile users’ behavior
Not only do mobile visitors have shortened attention spans, but according to our stats, only 5% of customers ever click past the first page of reviews. This means you can’t expect your customers to manually search for the reviews that are most relevant to their purchase decision. You have to showcase personalized content that is immediately ava …This story continues at Yotpo

Salesforce Commerce Cloud Selects Yotpo as Quick Launch Partner

We’re thrilled to announce that Yotpo has been carefully selected by Salesforce to be a trusted B2C Commerce Quick Launch Program partner for reviews and visual UGC.

The direct-to-consumer industry is booming. Brands that react quickly and embrace innovation are thriving. In the wake of this evolution, many enterprise companies are making the shift to D2C, maintaining an edge and ensuring agility by working closely with technology partners in the industry.

Yotpo provides thousands of best-in-class brands — including Salesforce Commerce Cloud brands like Stride Rite, Burton, GoPro, and Stila Cosmetics — with the tools to accelerate growth and to create smarter, more engaging shopper experiences.

“Given the wide range of clients we serve, from digital natives to established super-brands, we value this partnership with Salesforce as it accelerates our ability to develop superior solutions for modern commerce challenges — whatever might come our way,” said Will Schnabe …This story continues at Yotpo